A company’s workplace is an extension of its brand, sending an intentional message to visitors and employees with its style, use of space and cultural vibe. Whether creating relaxed or more formal environments, it is important to begin by exploring a company’s brand identity. Elements from logo color and font to values and mission all play a role in ensuring the workspace is consistent with the overall organization’s image.
Whether a business is trying to attract new employees or new clients, branding is essential. Curating the right environment can go a long way in creating brand pride, and as a result, increased employee engagement, retention and recruitment. Clients can sense that pride, along with company morale and culture, and it can be a determining factor in their decision to work with you or not.