Manufacturer REP. Spotlight: ElevationModern's Ange ARD
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Manufacturer REP. Spotlight: ElevationModern’s Ange ARD

Manufacturer REP. Spotlight: ElevationModern’s Ange ARD

How did you get into selling office furniture?

At first, I didn’t realize that sales was my calling. I started out as a commercial designer in Los Angeles and Louisville. After ten years, I decided that I didn’t want to sit behind a desk anymore. I realized that I wanted to be out and about, working with creative people. In 2003, I discovered the manufacturer rep. world and I haven’t looked back since. Last year, I ventured out on my own and opened ElevationModern. I represent six manufacturers of furniture and architectural products in this territory.

What is most important to you in working with a furniture dealer?

A quick response time and expertise are essential. I make sure to respond quickly to my clients’ requests because I know that their client is expecting a quick response from them. Also, my clients can rely on me to be the product expert.

Favorite part of your job?

People. I like to work with my friends. Because they all become my friends!

What can you share about sales?

Sales scared me in the beginning but now that I am doing it, I see that it’s very relational. Everybody wants to work with people that they like and trust. I try to be that person.

Favorite style?

My favorite styles are minimal Scandinavian and modern. I also appreciate functional beauty. Furniture, like a work table or lounge chair, can be both beautiful and functional. If a piece is not functional, nobody wants to use it, so you need to find the balance between the two.

What do you like about the companies you represent?

I love that the brands that I represent produce functional, beautiful and reliable furniture. My job is to make sure that I am giving my clients good options that have all three.

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